Tendances · 12 mars 2026
The art of entertaining in 2026: a return to intimacy
Brands are abandoning mega-events in favour of confidential formats. An analysis of a fundamental shift.
Over the past two seasons, communications directors have been rethinking their event formats. The thousand-delegate convention is giving way to the forty-cover private dinner in an undisclosed location.
This move towards intimacy is not merely a budget consideration. It reflects a desire for genuine attention, for conversations that matter, and for a setting that speaks as eloquently as the words delivered within it.